Q: My manager says he wants us to be data driven – but he always finds some reason to not trust data that disagrees with him. What do I do?


Let me guess, you’re hearing things like:

  • I’m not sure that metrics logging is accurate.
  • Or you probably didn’t talk to the right customers.
  • Or that doesn’t agree with this market research that I found earlier.

So try this…

For the complete answer, watch my video: