Q: My manager says he wants us to be data driven – but he always finds some reason to not trust data that disagrees with him. What do I do?

A.

Let me guess, you’re hearing things like:

• I’m not sure that metrics logging is accurate.
• Or you probably didn’t talk to the right customers.
• Or that doesn’t agree with this market research that I found earlier.

So try this…

For the complete answer, watch my video: