Here’s a complete rundown of all my upcoming public events and travels.
You know research is important for de-risking your product decisions, but between building a product and keeping your early customers happy, how do you find the time? Cindy Alvarez shares scrappy techniques for continuing to learn from customers and validate your assumptions without investing a lot of time or money. In this hands-on two-hour course, you’ll learn how to use customer support and feedback channels to provoke research, arm your sales and customer success teams with research tactics, and figure out which feature requests you should build (and which you can ignore). You’ll also get a good idea of which customers you should focus on and what questions you should ask them.
Customers often can’t accurately tell us what they really want. But you can learn the tried-and-true interview tactics that reveal how prospective customers are behaving today and what drives them to choose – or not choose – your product.