Better Product Managers, and Product Management

Immediately after registration: Promptly received a confirmation email pointing me to their Quick Start guide.

2 weeks later: How’s it growing? My second email was short, with bullet-point tips and a pointer to their customer forum and a plant database on their site.

A few days later: A targeted email, inviting me to participate in an in-person focus group here in San Francisco.  They’d like input on the packaging, so they can further refine how they communicate their value before they roll it out nationwide.

All of the emails were short, formatted neatly in text-only, and informative.  It seems obvious: of course, isn’t this what a product should do to reinforce its’ value to customers?  And yet, I can’t think of the last time I had such a neat little complete email experience.

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