Some Past Projects


Redesigning and realigning Yodlee MoneyCenter

Yodlee's flagship application didn't just need a usability overhaul, it needed a product management perspective shift. Creating appeal for a broader mainstream audience dramatically increased usage and resulting revenues.



Doubling registration for SegaNet Tournaments

Introducing consistent navigation and style standards drives 100% increase in consumer registrations.


TeamSphere Interactive Site Redesign

Persona analysis suggests new site architecture and focus.

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Cindy Alvarez