Often thought about having a crane to drag the kid into the shower.

Another alternative would be to write a book using the blender as an exercise device–aerobic blender lifts.

Good article. I touched upon a couple of things you mention (like weight and clean up) in my post and those are certainly part of the positive experience of both the immersion blender and the Magic Bullet. Both are lightweight and easy to clean which is not the case for the full blender.

One other factor that could be related to experience is price. Sticker shock can be an unpleasant experience! :-)

Given you are gourmet cook, the price/value prop of the Blendtec may not be as much of an issue for you as it is, say, for me. But of course, regardless of price, how much you use it is critical.

BTW, the only things in our kitchen that have dedicated counter space are:

Microwave oven, toaster oven, radio and Kitchen-Aid Mixer.

The first 3 because we use them so frequently. The mixer because it is so heavy and bulky, storing it someplace except the countertop would render it impractical to ever use.

We bought a fixer-upper and one of the benefits of that was getting to do the whole kitchen. It was really eye-opening, how vigilant you have to be to avoid designing severe inefficiencies into a cooking workspace.

Digging through blind cabinets, lifting heavy items from up high or down low, storage space that puts things out of sight, out of mind…

Often thought about having a crane to drag the kid into the shower.

Another alternative would be to write a book using the blender as an exercise device–aerobic blender lifts.

Aesthetics is why my standing mixer has a permanent spot on the counter – the color matches the rest of the kitchen. (Well, that and I have plenty of counter space and the damn thing’s too heavy to move.)

Offers expand over the life of a product. As the offer expands, so does the extent of the experience.

Early market people dwell in the world of the device. It doesn’t have to be easy. Their focus is on the device. The device is the offer. The device is the experience.

Late market people dwell in the world of the dish, not its preparation. They focus on what they are creating, rather than the means of creation. Their focus is on the end product, aka the milkshake. The offer has expanded vastly. The experience has likewise become a habit. See the book “Habit.”

The offer changes over time, because the population underlying the market changes. When listening to the customer, try to listen to the customer population once the product is actually released and on the market, rather than the population when the product is being specified.

The transition to late market is predictable. All the market transitions are predictable. If you are expecting a transition, listen to the future, not the past.

I loved your methodology. Thanks.