Better Product Managers, and Product Management

Here’s why I won’t be using Hunch:

Anatomy of a bad user experience – step by step:

1. Read an article about Hunch, remembered that I had a beta account.
2. Thought of a question that I wanted an answer to.
3. Went to hunch.com and tried to type it in – you CANNOT ask a new question.  If what you typed doesn’t match a pre-existing topic, there is no call to action to create one.
4. Logged in – maybe only logged-in people can create a topic?
5. Clicked on “Create new topic”
6. Got the above image – basically “no, you can’t do what you want until you jump through these hoops.”

I understand that the system needs to be “seeded” with information.  This is not the way to do it.

Any product where the first user experience actually uses the words “Come back when you’re done” needs an immediate rethinking.

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