This points out that not everything is high-low, but more like left-right.

This provides a great view of “where everybody isn’t.” I wonder if there’s a way to add an element of “where do we want to be?” For example – is ‘out of the box’ going to appeal to a larger population of users (or a market segment that will pay more for the product)?

I think this helps especially when your competitors solve the same market problems with very different approaches (to the point that they don’t look like competitors at first glance). Like the post office and the phone company. They both solve a communication problem. You can draw a “real time” to “high latency” axis describing how two-way communication happens, for example.