31 Days to Build a Better Blog
I’m taking the ProBlogger 31 Days to Build a Better Blog challenge, and the first day’s assignment is: write an elevator pitch for your blog. I’d actually been meaning to update the description in my sidebar, so it’s a good poke.
The concept of the “elevator pitch” may be a little bit cliched, but: let’s face it, people have limited attention spans. If you want people to associate something with your product, your company, or you, it has to be short and easy to understand.
Here’s the updated pitch for this blog:
The experience IS your product.
To make customers happy and to be competitive, you’ve got to constantly work on describing, planning, iterating, researching, building, supporting, iterating, testing, and promoting it. This blog can help.
There are a lot of commas. That’s deliberate. People who have met me know that I get enthusiastic over all the details of building great products. It’s not just requirements or markets, it’s understanding people and how they work and what they need. I love talking about all of that.
Cindy’s tips for writing your pitch:
1) If you’re not sure how to articulate what your blog is about, run your URL through a tag-cloud generator. It’ll show the words that come up over and over again. (For me: users, customer, launch, like)
2) Start by talking, not by typing. You’ll use more natural language if you speak, wave your hands, etc. It’s easier to take a good verbal snippet and make it a little more formal, than to try and force some life back into jargon-heavy marketing text.
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