Comments on: Customer Development Interviews How-to: Finding People

By: Aaron DelSignore

Aaron DelSignore — Mon, 23 Aug 2010 22:30:09 +0000

Twitter Request Template is a bit long. Can't it be made in two steps? This form doesn't attract the attention.

By: Customer Development: a few tools and resources (or how to become an excellent stalker) « Made by Many

Fri, 13 Aug 2010 16:16:29 +0000

[...] them. Cindy Alvarez, Product Manager at KISS Metrics, has some useful thoughts on this over on her blog. Adopt a diverse approach and and don’t be snooty about the methods you use (Facebook ads [...]

By: 12 Tips for Early Customer Development Interviews — giffconstable.com

12 Tips for Early Customer Development Interviews — giffconstable.com — Sat, 24 Jul 2010 17:32:20 +0000

[...] If you are interested in this topic, check out Cindy Alvarez’s posts on finding people and conducting [...]

By: Scott Schulthess

Scott Schulthess — Sun, 27 Jun 2010 02:13:51 +0000

Loved your article, great job!

By: Is Your Landing Page Just Collecting Email Addresses? « art/van/kilmer

Is Your Landing Page Just Collecting Email Addresses? « art/van/kilmer — Mon, 07 Jun 2010 07:03:51 +0000

[...] a side note, the second question on Page 2 was directly inspired by an excellent post by Cindy Alvarez with lots of other detailed information for finding people at an early [...]

By: » FAQ: Customer Development for Product Managers The Experience is the Product | Better product management and products

Thu, 18 Mar 2010 18:37:49 +0000

[...] you have to get creative. I’ve previously written about how to find prospective customers using methods that take less than $20 and a couple [...]

By: cindyalvarez

cindyalvarez — Sun, 28 Feb 2010 11:33:26 +0000

Actually, for 3 complete strangers to volunteer to be interviewed on the basis of a very simple splash page and survey alone — I think that's GREAT!

I only had to set up the survey once — and the other 17 did provide me with some useful information as well simply by filling out my survey. Had I let the ad continue to run and continued to get 15% of respondents agreeing to be interviewed, I would easily have gotten enough folks to validate an initial hypothesis.

By: Paras Chopra

Paras Chopra — Sat, 27 Feb 2010 10:22:39 +0000

Hey Cindy, yes 3 out of 20 indeed looks low.

I will be awaiting your post on how not to be spammy. It could be an interesting topic for all.

By: cindyalvarez

cindyalvarez — Sat, 27 Feb 2010 01:01:12 +0000

@Paras – The ad is here: http://skitch.com/cindyalvarez/namb8/facebook-a...

3 of the 20 who filled out my survey agreed to be interviewed. That's not a huge number, but remember, this ad was only running over a single weekend.

HOWEVER, I think that FB ads are becoming a less good way to find people – they keep redesigning, and the ad placement for non-big-name-sponsors is getting worse.

Emails & how to not sound spammy… that sounds like a good topic for my next blog post! The short answer is: write like you'd say it if you were having a casual conversation with a friend. More next week…

By: Doug Camplejohn

Doug Camplejohn — Thu, 25 Feb 2010 20:12:47 +0000

I've also had great luck working my LinkedIn network, and asking advisors to make warm introductions to handful of folks in their LinkedIn networks.